Unless your brand is underpinned by a commitment to building trust then nothing else really matters.
Today I came across a short video produced by nappy brand Huggies in Brazil which is sure to bring a tear to your eye.
Brand appreciators will always be there, whether you focus on them or not. They don’t really care (and that’s the whole point), so don’t expend too much time on them. Define what your ‘brand lover’ looks like and focus on continually finding ways to reach out to similar customers.
According to Gallup, engaged workplaces experience a 147% higher earnings per share compared to their competition. That’s a pretty compelling number, yet employee engagement isn’t often high on the agenda of most businesses, particularly small to medium size enterprises. Why is that?