Late last year one of the most iconic brands of the late 20th century announced they would be doing away with what they are famous for in a few months from now. Smart move, or branding disaster waiting to happen?
According to Gallup, engaged workplaces experience a 147% higher earnings per share compared to their competition. That’s a pretty compelling number, yet employee engagement isn’t often high on the agenda of most businesses, particularly small to medium size enterprises. Why is that?
It was with interest then that this weekend I stumbled across an interview in The Age with the former executive chairman Lyall Gorman discussing the important role the Wanderer’s brand played in the development of the club – including the playing list.
Whilst on my way to get my morning coffee a few weeks back I noticed this van for ‘Just Teatowels’ out the front of St Ali in South Melbourne; which I found amusing with a closer look. So what makes a good brand name?