Internal Branding – Engage your employees and supercharge your brand’s performance

According to Gallup, engaged workplaces experience a 147% higher earnings per share compared to their competition. That’s a pretty compelling number, yet employee engagement isn’t often high on the agenda of most businesses, particularly small to medium size enterprises. Why is that?

Can Lyall Gorman’s brand focussed business smarts rebuild the Cronulla Sharks?

It was with interest then that this weekend I stumbled across an interview in The Age with the former executive chairman Lyall Gorman discussing the important role the Wanderer’s brand played in the development of the club – including the playing list.