The 2015 Brandingmatters.com.au AFL Pre-Season Brand Premiership Ladder. Where did your club finish?

Over the weekend, the AFL released a review of each club’s pre-season membership numbers and membership campaigns, which again highlighted to me how confused most clubs seem to be when it comes to their own brands, and how little long term strategy most of them seem to have.

Can Lyall Gorman’s brand focussed business smarts rebuild the Cronulla Sharks?

It was with interest then that this weekend I stumbled across an interview in The Age with the former executive chairman Lyall Gorman discussing the important role the Wanderer’s brand played in the development of the club – including the playing list.