I became a father for the fist time last July and one of the things I was interested in experiencing first-hand was how the new set of brands my wife and I would be introduced to would be looking to engage with us. Being a highly emotional time, brands getting themselves in the right place, with ...
Your purpose doesn’t have to be higher than the next brand to compete, it just needs to be real and meaningful to whatever it is you’re doing.
I recently came across a wonderful example of the effect brand positioning can have over both internal culture and customer expectation recently, listening to an ‘All Things Considered’ report on NPR about the battle for drivers that is heating up between Uber and Lyft in the United States.
Today I came across a short video produced by nappy brand Huggies in Brazil which is sure to bring a tear to your eye.