According to Gallup, engaged workplaces experience a 147% higher earnings per share compared to their competition. That’s a pretty compelling number, yet employee engagement isn’t often high on the agenda of most businesses, particularly small to medium size enterprises. Why is that?
A new year brings new challenges and new opportunities for brands and branding.
The end goal for any branding exercise is to enact some sort of behavioural change from your target audience – become a long term client, prefer your brand of cereal, wear your brand’s clothing, donate time or money to your charity, subscribe to your blog, share your tweet, or in the case of many a Harley Davidson fan–have your logo tattooed on their bicep because they love your brand so much.