Great brands are uncovered, not manufactured (or four things you should know if you’re considering a brand refresh).

A meaningful brand refresh that can effect real change and enhance business performance begins by pulling the existing brand apart from the inside, and then putting it back together strategically.

Reclaiming Branding

By Thursday, June 26, 2014 5 , , Permalink 11

Well, here we are. What began as a flicker of inspiration, caught whilst reading by a pool in Thailand, has become this. Branding Matters. Having spent the best part of the last twenty years working with all types of brands, branding has always mattered in some way to me. Initially it didn’t matter very much though. I started out as a ...