My visit to the Victorian Comprehensive Cancer Centre recently got me thinking about the difference between designing a logo and developing a brandmark.
How many businesses are failing to meet their potential because they don’t see their brand image as business critical as it really is? I’d say plenty.
A meaningful brand refresh that can effect real change and enhance business performance begins by pulling the existing brand apart from the inside, and then putting it back together strategically.
Well, here we are. What began as a flicker of inspiration, caught whilst reading by a pool in Thailand, has become this. Branding Matters. Having spent the best part of the last twenty years working with all types of brands, branding has always mattered in some way to me. Initially it didn’t matter very much though. I started out as a ...