I became a father for the fist time last July and one of the things I was interested in experiencing first-hand was how the new set of brands my wife and I would be introduced to would be looking to engage with us. Being a highly emotional time, brands getting themselves in the right place, with ...
Woolworth’s announcement in recent weeks that it would be rethinking it’s private label brand strategy, in particular, its ‘Homebrand’ products, didn’t really come as much of a surprise to me.
Today I came across a short video produced by nappy brand Huggies in Brazil which is sure to bring a tear to your eye.
Whilst doing a little pre-project research for a client last week I stumbled across a new campaign & brand activation for Nudie. They have created a fun brand experience that is aligned with their brand strategy to launch their new soda.