Unless your brand is underpinned by a commitment to building trust then nothing else really matters.
Earlier this year, Twitter launched Periscope – a new platform and application that promises to let you “Explore the world through someone else’s eyes” by anyone live stream and broadcast around the world from their mobile device. What does that mean for brands?
The Taxi industry is fighting hard to test the legality of Uber around the world, however I believe it’s going to be losing battle, and the industry only has itself to blame.
Brand trust takes lots of time and effort to earn, but may take only a few minutes of frustration using a faulty website or trying to get through on the phone for it to disappear.