A new year brings new challenges and new opportunities for brands and branding.
To ensure you’re getting the most value out of any investment in branding you first need a strategy that is clear about the type of brand you are trying to build.
Starting out with the end in mind is one of the keys to success, and every business needs a goal to work towards; but a clear and meaningful purpose is more powerful than many businesses realise.
Are you clear on your purpose?
Well, here we are. What began as a flicker of inspiration, caught whilst reading by a pool in Thailand, has become this. Branding Matters. Having spent the best part of the last twenty years working with all types of brands, branding has always mattered in some way to me. Initially it didn’t matter very much though. I started out as a ...