I became a father for the fist time last July and one of the things I was interested in experiencing first-hand was how the new set of brands my wife and I would be introduced to would be looking to engage with us. Being a highly emotional time, brands getting themselves in the right place, with ...
My visit to the Victorian Comprehensive Cancer Centre recently got me thinking about the difference between designing a logo and developing a brandmark.
It’s time once again to review just what your club is promising through its marketing on the eve of the 2016 AFL Premiership Season.
I recently came across a wonderful example of the effect brand positioning can have over both internal culture and customer expectation recently, listening to an ‘All Things Considered’ report on NPR about the battle for drivers that is heating up between Uber and Lyft in the United States.