Can Lyall Gorman’s brand focussed business smarts rebuild the Cronulla Sharks?

It was with interest then that this weekend I stumbled across an interview in The Age with the former executive chairman Lyall Gorman discussing the important role the Wanderer’s brand played in the development of the club – including the playing list.

Great brands are uncovered, not manufactured (or four things you should know if you’re considering a brand refresh).

A meaningful brand refresh that can effect real change and enhance business performance begins by pulling the existing brand apart from the inside, and then putting it back together strategically.