Whilst doing a little pre-project research for a client last week I stumbled across a new campaign & brand activation for Nudie. They have created a fun brand experience that is aligned with their brand strategy to launch their new soda.
A new year brings new challenges and new opportunities for brands and branding.
Whilst on my way to get my morning coffee a few weeks back I noticed this van for ‘Just Teatowels’ out the front of St Ali in South Melbourne; which I found amusing with a closer look. So what makes a good brand name?