There is a lot in common with winning elections and building brand value, which is why there are always branding lessons around election time.
Woolworth’s announcement in recent weeks that it would be rethinking it’s private label brand strategy, in particular, its ‘Homebrand’ products, didn’t really come as much of a surprise to me.
An open letter from Apple to its customers last month revealed that company was about to go to battle with the FBI over the data encryption and security their products. Apple has refused a request to develop a version of their mobile operating system that is less secure so that they can break into the iPhone used by ...
It’s time once again to review just what your club is promising through its marketing on the eve of the 2016 AFL Premiership Season.