Good branding is great business
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Branding & Strategy is written by me, Dean Millson.
I love helping turn good businesses into great brands.
I live in Melbourne, Australia, and work for Di Marca Brand Performance, but all opinions and views are strictly my own.
Drop me a line on the contact page if you want to get in touch!
I read Al Reis & Jack Trout's seminal book on Brand Positioning over the new year. Originally published in 1980 and updated once along the way, it's ...
I became a father for the fist time last July and one of the things I was interested in experiencing first-hand was how the new ...
I have written about Brand Purpose before, and it has become a bit of a buzz word in branding recently.
When you hear the term you ...