Just how important is brand name to creating a successful brand positioning and winning that first recall position in the mind of the marketplace?
I became a father for the fist time last July and one of the things I was interested in experiencing first-hand was how the new set of brands my wife and I would be introduced to would be looking to engage with us. Being a highly emotional time, brands getting themselves in the right place, with ...
Your purpose doesn’t have to be higher than the next brand to compete, it just needs to be real and meaningful to whatever it is you’re doing.
Woolworth’s announcement in recent weeks that it would be rethinking it’s private label brand strategy, in particular, its ‘Homebrand’ products, didn’t really come as much of a surprise to me.