There is a lot in common with winning elections and building brand value, which is why there are always branding lessons around election time.
The Taxi industry is fighting hard to test the legality of Uber around the world, however I believe it’s going to be losing battle, and the industry only has itself to blame.
Whilst doing a little pre-project research for a client last week I stumbled across a new campaign & brand activation for Nudie. They have created a fun brand experience that is aligned with their brand strategy to launch their new soda.
An experience I had at a small and beautifully simple popup for Dutch denim brand Denham, was a reminder to me that the key to any brand experience is actually very simple – it’s about people, and having a compelling story to tell.