The Taxi industry is fighting hard to test the legality of Uber around the world, however I believe it’s going to be losing battle, and the industry only has itself to blame.
In recent years the Melbourne Airport brand has certainly taken a hit in the eyes of customers on the back of plenty of negative press from increases to the already perceived high cost of parking at Melbourne’s international gateway.
If they want to rectify their recent drop in profit, strategically what Melbourne Airport does next is important.
How many businesses are failing to meet their potential because they don’t see their brand image as business critical as it really is? I’d say plenty.