According to Gallup, engaged workplaces experience a 147% higher earnings per share compared to their competition. That’s a pretty compelling number, yet employee engagement isn’t often high on the agenda of most businesses, particularly small to medium size enterprises. Why is that?
Whilst doing a little pre-project research for a client last week I stumbled across a new campaign & brand activation for Nudie. They have created a fun brand experience that is aligned with their brand strategy to launch their new soda.
A new year brings new challenges and new opportunities for brands and branding.