It takes hard work to get to simple, to really hone in on the most simplistic purpose and how to communicate it. But once you have it, simple is easy to implement. This is the beauty in it.
Whilst on my way to get my morning coffee a few weeks back I noticed this van for ‘Just Teatowels’ out the front of St Ali in South Melbourne; which I found amusing with a closer look. So what makes a good brand name?
A meaningful brand refresh that can effect real change and enhance business performance begins by pulling the existing brand apart from the inside, and then putting it back together strategically.